Mar
The Why Behind the Sewing
Blog reader J.D. asked this question recently:
Why Sewing?
First of all, the craft niche books are popular. And since many of those who sew, knit, scrapbook, antique, (etc.) are also readers, it’s a natural crossover for the publishing houses to explore. 
The key, as a writer, is how to tickle that group’s interest without losing the interest of readers who don’t have any experience (or interest) in said craft. For me, this last part wasn’t too hard simply because I don’t sew. I can do buttons (well)…and patches (a little well)…but, beyond that, not so much.
Fortunately for me, my series focuses on the sewing circle rather than simply the sewing. Sure, the folks sew in the background, but it’s the socialization aspect of the craft that brings these particular people together. It also allows for a varied age range to come together (one of my favorite parts of this series) in a place that makes sense.
By focusing on the socialization aspect, people can identify with these stories whether they sew or not. Will they enjoy it if they sew? Of course. There’s a commonality with the people right off the bat. But those who don’t sew can identify with the friendships that come from getting together with people who have a common interest. When I get together with my writing buddies we talk about writing. But we also talk about other stuff…like life, kids, books, etc. Much like the women of the Sweet Briar Ladies Society Sewing Circle.
I hope that helps answer your question, J.D.
The mailbag is starting to run low on questions, so fire away everyone. I’ll answer them on future “Writing Thursdays.”
~Elizabeth
March 11th, 2010 at 9:41 am
I like the idea that it’s not the craft that is forefront but the coming together in pursuit of the craft.
March 11th, 2010 at 10:36 am
I also think women like the idea of doing a craft…sometimes more than the realilty… I have finished one knitted scarf, (except I haven’t blocked it or fixed the hanging threads…) and still have one on the needles. I don’t think it will get done before the daffodills bloom. But next winter, I’ll be all decked out…
My question…I’m interested in your take on what makes a good cozy…apparently anything attached to crafts – - books – - and I’ve even seen a series on apple orchards…what’s left?
March 11th, 2010 at 12:40 pm
I do, too, Dru. That’s what’s captured my interest as a writer, too. And thanks for the question you sent me on email. I’ll talk about that on a future Thursday!
Lynn, personally I think *any* interesting career would make a good cozy provided the story is fresh and fun. I don’t think people have to be a bookstore owner or an advertising consultant to be able to enjoy a story. But the companies seem to feel they need a launching ground to reach readers with a common interest…and then to let that interest branch from there. And I imagine they’re right based on the popularity of these sorts of books.
March 11th, 2010 at 6:17 pm
I agree with Elizabeth about any interesting career making a good cozy. My husband came up with a concept about a web designer – but he wanted ME to write it, which is completely out of the realm of possibility! I’m a reader, not a writer.
March 11th, 2010 at 10:27 pm
Well said, Liz. Thank you.